7 Winning Email Marketing Tips That Drive Sales

Are you disappointed with the lacklustre results from your email campaigns? Do you feel like your email campaigns are falling flat and not generating the engagement you hoped for? Are you struggling to get subscribers to open, click and convert from your email campaigns? Well, fret not! Market Forever is here to help you. As a top email marketing agency in London, we specialise in creating custom email campaigns that are designed to engage and convert your customers. 

Whether you are a budding entrepreneur or a seasoned marketer, email marketing can prove to be a powerful weapon in your arsenal to bolster brand recognition, foster deeper customer engagements and ramp up the sales figures. Nevertheless, achieving optimal outcomes from your email campaigns requires a deft touch and that is where the tips and tricks shared in this blog would become handy. 

7 Pro Tips for Successful Email Marketing Campaigns: 

Here, we will unveil a treasure trove of email marketing tips to help you craft emails that are not just engaging and persuasive but also have the potential to supercharge your conversion rates. So, without further ado, let us plunge into the world of email marketing and explore the path to success! 

Captivating Subject Lines: Email marketing can be a great way to connect with customers and promote your business but only if people actually open your emails! One important factor is the subject line – Did you know that 35% of people say that they decide whether or not to open an email, based exclusively on the subject line. So, how can we craft effective email subject lines that will get more and more people to click through? Let us take a quick glance at some key points: 

• A sense of urgency motivates people to act. Make your customers think twice about what could happen if they do not act fast. Subject lines with urgency-connoting words, such as “urgent” “alert” and “important” have been proven to enhance open rates for emails. 
• To keep things snappy, it is best to limit your subject line to 50 characters. However, surpassing this limit may cause people to lose interest or become disengaged. In general, the shorter your subject line, the more likely people are to actually open your emails. So, aim for brevity to boost those open rates! 

• Including numbers in your subject line can be a real attention-grabber. It is true that our brains are naturally drawn to digits and using them can pique your subscriber’s curiosity. 
• It is always a good idea to front-load the discount price when it comes to offers. For instance, try writing “70% Off Flash Sale” instead of “Flash Sale: 50% Off”. By doing this, you will make it very clear right away, that your subscribers are getting a great deal! 

Create Mobile-Friendly Emails: It is an established fact that the majority of people check their emails on their phones. That is why it is imperative to make sure your emails are mobile-friendly, particularly if you are trying to promote a sale or a discount. Make sure that your important information and product images can be easily viewed on any mobile device to ensure maximum conversions. 

Creating mobile-friendly emails requires optimizing the design, layout, Images and content of your emails.  

Include Powerful CTA: Including a powerful CTA (call-to-action) in your emails is essential, if you want to encourage your recipients to take an action, whether that is to make a purchase, signing up for a newsletter or simply clicking through your website. 

Use action-oriented verbs and avoid vague or confusing wording. Also, your CTA should be visually distinct from the rest of your emails; so use contrasting colours, bold fonts and clear button shapes to make it stand out. 

Segment Your Subscribers: Have you ever received an email that just did not feel relevant to you at all? It can be a real turn-off when this happens and it is one of the major reasons why email segmentation becomes very important. So, what exactly is email segmentation?  

Essentially, it is the practice of breaking down your email list into smaller, more targeted groups based on specific data, like demographics or behaviour. For instance, let us say that you run an online store that sells both men’s and women’s clothing. You could segment your email list based on gender category, so that you can send targeted emails to each group showcasing products that are more likely to appeal to them. 

In a nutshell, email segmentation definitely matters because it allows you to personalize your emails and make them more effective. Instead of sending the same message to everyone on your list, you can tailor your messages to specific group of people, resulting in higher open rates, click-through rates and ultimately, more conversions. 

Pick the right time: Timing is everything when it comes to email marketing. After all, you would want to make sure that your emails are hitting your recipient’s inbox at a time when they are most likely to engage with them. Let’s not forget that timing is not just about when you send your emails, it is also about how frequently you send them. Bombarding your audience with too many emails can be just as bad as sending them at the wrong time; so be sure to strike that right balance. 

Opt-In Freebie Ideas: Including freebies in email marketing is important because it can be a highly effective way to engage with your audience and build brand loyalty. By offering freebies in your email marketing campaigns, you can differentiate yourself from competitors and make your brand more appealing to potential customers.  

For example, you might offer a free gift with a purchase or a discount code for a future purchase in exchange for signing up for your email list. This can encourage customers to make a purchase or return to your site at a later date.  

A/B Testing: If you are looking, to up your email marketing game and get the most bang for your buck, A/B split testing is the way to go.  By doing so, you will be able to identify which email campaigns are the most effective and determine what your audience likes and tailor your campaigns accordingly. 

It can be a great way to figure out which will yield the best results in terms of getting people to open or click on it. Basically, you should create two different versions of your campaign: let us call them Version A and Version B and then send them to a small portion of your subscribers. One group receives Version A while the other gets B and then based on the amount of opens or clicks received, you can decide which variation was more successful. So, if you are ready to take your email campaigns to the next level, give A/B testing a try. 

By implementing the best practices and email marketing tips discussed above, you can improve the effectiveness of your email campaigns and achieve better results. 

How can Market Forever help you? 

As a leading email marketing agency in London, Market Forever can help businesses take their email marketing efforts to the next level. With a team of experienced marketers and a wealth of knowledge about best practices and industry trends, we can provide the right guidance and support that is needed, to create effective email marketing campaigns that get desired results. 

We understand the importance of timely delivery and consistent communication with your subscribers. That is why we offer email automation services using top-notch tools like Mailchimp. Our team can set up automated email campaigns for you, so that you do not have to worry about sending them out each time manually. With automation, your emails will be delivered according to your schedule, ensuring that your subscribers receive your messages at the right time! 

Just drop us an email at info@market-forever.com or give us a call at 0203 928 1473. We look forward to hearing from you!